A business programme for designers who want to earn six figures.
Learn positioning, pricing, clients, and sales. Then install AI-powered tools that do the grunt work. Built from a real agency.
I run an AI product design agency called Crucial.Design. Everything I teach here comes from that. Real clients, real systems, real revenue.
Designer Mindset is where I turn those systems into something you can use.
The Six-Figure Designer programme has two parts. Foundations teach you the thinking: positioning, ideal clients, pricing, sales. AI-powered modules give you the tools: automated prospect research, content engines, outreach systems, CRM setup.
You learn why something works, then you install a system that does it.
Mastery Plan
What you get
- Full Six-Figure Designer programme (Foundations + AI-powered modules)
- Weekly live calls (screen-sharing real agency workflows)
- AI-powered tools you install and use
- Direct feedback on your business
- Mastery community chat
- Video recordings of all calls
- Job & projects board
Programmes
- Six-Figure Designer
- Become a Confident Designer
- Letters from a Designer
Starter Plan
What you get
- Monthly live Q&A call
- Starter community discussions
- Member introductions
- Access to selected free lessons
What You'll Build Inside
Six-Figure Designer
This isn't a course you watch. It's a system you install.
The foundations teach you how to think about your business: who to target, how to price, what to say in a sales call. Then the AI-powered modules hand you the tools. Prospect research that scores and ranks leads. A content engine that drafts posts in your voice. Outreach systems that prep personalised emails.
Every module comes from what I actually run at Crucial.Design. I built these systems for my own agency first. Then I made them teachable.
You don't just learn about outreach. You walk out with a working outreach system.
737 designers. Not lurkers. People building real businesses.
The free tier gets you conversations, monthly live calls, and access to the Starter community. Mastery gets you everything: the full Six-Figure Designer programme, weekly live calls where I share screen and walk through real agency workflows, AI-powered tools, and direct feedback on your business.
Most Mastery members joined because they were tired of figuring it out alone. Some came for the AI systems. All of them are building.
Built by Oykun. 25+ years in product design. Running Crucial.Design, an AI product design agency. Teaching what I actually do.
